Instrumenting the Journey: Clean Data Before Clever Charts
Name events consistently, capture essential properties, and define conversions unambiguously across platforms. Use canonical IDs, map page view, sign up, add to cart, and purchase with shared rules. Share your naming wins in the comments.
Instrumenting the Journey: Clean Data Before Clever Charts
Segment or RudderStack can govern schemas, deduplicate events, and route data to tools without recoding. Enforce required properties, handle consent, and replay missed messages safely. Tell us your best CDP guardrails and lessons learned.